Dubai sets up new free zone cluster for sports and entertainment business activities
Dubai has taken yet another bold step in reinforcing its position as a global business hub with the official launch of a dedicated free zone for sports and entertainment entrepreneurs — ISEZA (International Sports and Entertainment Zone Authority). This strategic initiative opens up new opportunities for startups, investors, and professionals looking to tap into the region's rapidly growing creative economy.
ISEZA is a specialized free zone tailored exclusively for businesses in the sports, media, arts, and entertainment sectors. Located in a vibrant and well-connected area of Dubai, it offers a thriving ecosystem designed to nurture talent, innovation, and enterprise. From athletes and esports companies to music labels, event organizers, and sports tech startups — ISEZA is positioned to become the go-to destination for industry players.
Key Benefits of Setting Up in ISEZA
- 100% foreign ownership
- 0% personal income tax
- Strategic location in Dubai
- Tailored infrastructure for sports and entertainment businesses
- Simplified company formation process
- Access to global networking and investment platforms
Why Dubai, Why Now?
Dubai has consistently invested in diversifying its economy, and the creative sector has become a priority in recent years. With mega-events like Expo 2020 and the increasing popularity of sports tourism, Dubai is the ideal launchpad for ventures in this space. ISEZA supports this vision by providing an environment where creativity meets commerce — offering unmatched infrastructure, legal support, and business services.
Who Should Consider ISEZA?
- Sports clubs, academies, and federations
- Event management companies
- Digital media agencies
- Esports and gaming startups
- Music and film production companies
- Talent management agencies
- Wellness and fitness brands
Whether you're a solopreneur, SME, or multinational looking to expand in the Middle East, ISEZA offers the flexibility and resources you need to thrive.
Setting up a company in ISEZA is straightforward, with options for virtual offices, freelance licenses, and corporate entities. Dubai’s business-friendly policies, combined with the tailored approach of this free zone, make it easier than ever to launch and grow your dream venture in the heart of the UAE.
Thinking about starting your business in the UAE? You're not alone — more entrepreneurs than ever are choosing business setup in Dubai thanks to its tax benefits, global connectivity, and supportive regulations. Whether you're just getting started or ready to move forward with your Dubai company registration, we’re here to make the process smooth and stress-free. Let’s turn your vision into a reality — get in touch today and take the first step toward your business setup in the UAE