Licence for 'finfluencers' launched in UAE, service fees waived for content creators

The UAE Securities and Commodities Authority (SCA) has rolled out the region’s first Finfluencer License, requiring anyone sharing financial or investment advice—via social media, blogs, webinars, podcasts, or live events—to be licensed

The Securities and Commodities Authority (SCA) is committed to raising global standards of market integrity, enhancing transparency, and fostering a disciplined, trustworthy financial environment in the UAE.

In today’s digital age, platforms like YouTube and TikTok have given rise to a new generation of financial influencers—often called finfluencers—who share insights and advice on stocks, cryptocurrencies, gold, and various investment opportunities. Many of these channels have gained significant followings as more investors across the UAE and the Gulf region engage with IPOs, crypto trading, and currency markets.

With the growing influence of these digital voices, the SCA’s new finfluencer license ensures that investment recommendations meet strict regulatory standards, safeguarding investors and reinforcing confidence in the local capital markets

Who will need to take SCA's new license?

* An influencer license is available to individuals who offer financial or investment recommendations related to regulated products or entities within the UAE through digital or traditional media.

* SCA requires all eligible applicants to register with them and to comply with all applicable regulatory requirements. For the purpose of protecting investors and strengthening public trust in the local capital markets, this is necessary.

Building a Trusted Digital Financial Space

The finfluencer license is a crucial element of the Securities and Commodities Authority’s (SCA) broader vision to establish the UAE as a leading global financial hub. By introducing regulations that reflect how people today access and engage with financial services, the SCA is paving the way for innovation to flourish — without sacrificing trust, transparency, or investor protection.

Through this initiative, the authority reaffirms its dedication to:

Safeguarding market integrity
Promoting financial literacy
Aligning with international best practices

All of these efforts come together to support a secure, transparent, and forward-looking digital financial ecosystem in the UAE’s rapidly evolving market.

The UAE is setting new standards with the launch of the finfluencer licence—a regulatory milestone for financial content creators. To support this growing community, the government is also waiving service fees for eligible content creators applying for the licence.

Ready to become a licensed finfluencer? Contact us today to get started and stay ahead in the digital financial space!

Get Licensed Now